Clik here to view.
Correlation, Causation and Confirmation Bias
This post is less an indictment of data mining, and more a word of caution. Data mining should never be a marketer’s first strategy for gaining insight, and a combination of logic and psychology can...
View ArticleClik here to view.
Microsoft Excel Tips for Marketers (Excel 2008 Friendly!)
[Click for Excel Tips Part 2.] As a data analyst at Web Liquid, one of my responsibilities is designing and implementing reports, both internally and for clients. I also provide strategic and tactical...
View ArticleClik here to view.
Microsoft Excel Tips for Marketers – Part 2
This is the second part of on ongoing series on excel tips and tricks for marketers [Click for Excel Tips Part 1.]. My focus as a data analyst is on being able to rapidly parse data in ways that are...
View ArticleClik here to view.
So You Think You “Do” Brand Monitoring
Google Alerts has featured prominently in top ten (or top 36) lists across the internet as an effective tool for a brands’ online monitoring efforts. Witness comments on Mashable’s 5 Key Benefits of...
View ArticleClik here to view.
Excel Tips for Marketers – Part 3 (SEO, Word of Mouth edition)
In this third installment of Microsoft Excel tips for marketers (Part 1, and Part 2), we are going to tackle some tips tricks and tools that I use in everything from media campaign trafficking to SEO...
View Article
